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New TV campaign for Pomegreat
This week sees the launch of a new TV campaign for Pomegreat with media strategy, planning and negotiation by FosterMedia. Look out for it in some of ITV’s most popular mainstream...
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Print market update 2012
Our web site pages on the topic of media buying refer to the strong prices we are able to achieve in UK print markets and our ability to get “under the radar” to secure high discount media rates. By...
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Caffe Nero the loyalty card I’m most loyal to
There are a lot of loyaty card schemes out there. Some involve plastic, some involve points, some involve big prizes, some don’t. Some are web based and some have gone or are soon to go mobile. Some...
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New TV and print campaign for KAYAK.com
This week sees the launch of a new TV and print campaign for KAYAK.com the meta search engine for travel and hotels. We’ve developed a media strategy using TV and print to drive high volume search...
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Foster Media News Update
No posts doesn’t mean no news. In fact, no posts means lots of news. Foster Media have had an exciting time picking up three new consulting projects in this 6 month posting hiatus. One was a hush-hush...
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Media Planning Books
Despite the rapid and major growth of digital media, the so called “traditional” media still command a greater share of advertiser budgets. In the UK for example, traditional media represents around...
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Ad of the Month Buxton Water Pump It Up
I don’t run an “Ad of the Month” column, but after seeing Buxton Water’s ‘Pump it Up’, I’ve changed my mind. Selling water is a tricky business – water is almost impossible to differentiate rationally;...
View ArticleWhat is programmatic advertising?
If you are an advertiser you may have heard the expressions “programmatic buying”, “real time bidding” and “ad exchanges”. You may be wondering what all this is and what it means for advertisers, if...
View ArticleAd of the Month – Ronseal A Fence of Two Halves
Like me, you’ve probably sat through many a meeting discussing the value of a “big idea”. The trouble is big ideas are hard to generate and define. Good big ideas are even harder to generate and...
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I’ll second that B2B emotion
For some critics, B2B advertising is too rational and doesn’t contain enough emotion. If that’s the case in 2014, then something’s changed since McGraw Hill ran this, perhaps one of the most famous B2B...
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New Tube Campaign for Tobago Tourism
Here’s a snap of the new tube campaign we’re running from Tobago with our creative partners Callisto.
View ArticleHow to get the best from DRTV
Many advertisers are returning to Direct Response Television (DRTV). Whilst the goal today is to maximise web response as opposed to phone response, many of the rules of traditional DRTV remain...
View ArticleDRTV Response Rates
We’re often asked to forecast or estimate campaign response rates, especially in DRTV. Here are some guidelines for those who want them: Set 1 – DRTV Phone Response Rates (high to low range as a...
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New activity for Feather & Black
Working with our creative partners Wizzard we’ve launched new activity for leading bed manufacturer Feather & Black.
View ArticleAd of the Month – Skoda
Film is the most powerful medium. If you wanted to, you could squeeze a lifetime into 30 seconds, or a flight around the moon, or a train ride between London and Brighton. You can’t do this in any...
View ArticleAd of the Month April – McDonalds Parallel Lives
It long been a gripe of mine that agencies making TV ads just don’t fulfill the potential of the medium. TV can surprise, suspend and engage its audiences. April’s ad of the Month “Parallel Lives” from...
View ArticleNew radio campaign for Breakthrough Funding on LBC
Today we launch our new radio campaign for Breakthrough Funding on LBC. Three thirty second ads, ‘Bubbly’, ‘Down to Earth’ and ‘New Boy’ encourage businesses to visit breakthroughfunding.com to learn...
View ArticleFoster Media sponsors MA Marketing Student Prize
We are pleased to be sponsoring an MA Marketing student prize at the University of Westminster. The prize will recognise excellence in two MA Marketing student projects each year. We think it’s...
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New XFM sponsorship campaign for French’s Mustard and Frank’s Red Hot Sauce
We’re helping leading US mustard brand French’s build awareness and sales in the UK market by promoting its French’s Yellow Mustard and Frank’s Red Hot Sauce brands. Part of the campaign involves...
View ArticleData planning and market research – mind the gap
I once attended a research debrief to report the results of a survey into the communication effects of a direct mail campaign. The survey asked if the target group had received the direct mail piece...
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